In an industry dominated by production and marketing, many long for a return to fashion which strikes more emotional chords than commercial. Enter Craig Green. In a relatively brief timespan, the British menswear designer has garnered acclaim for his steady offering of homegrown beauty and ceremonial ventures. Green’s creations under his namesake label, established in 2012, helped etched a niche for the designer amongst menswear’s unique talents. His ability to engage and challenge the concept of utilitary and uniformity has earned him both commercial and critical prosperity and a cult-like fanbase to boost.