Today, brand activations, influencer marketing, and hollow collaborations dominate the marketplace. Fashion houses frantically seek out new means of garnering the attention of the consumer. However, in an industry dominated by commercialism, Rick Owens demonstrates an unyielding commitment to his brutalist values.

Owens does not represent a brand but a far-reaching lifestyle that speaks to his fanbase's unwavering loyalty. Between unstructured sartorial garbs, perturbing sculptural furniture, and some of the most bewildering footwear on the market—it is no wonder why "The Lord of Darkness" is so highly revered.