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Mark
Mark

KOUNTRY


Coverage


Kapital Kountry further emphasizes the label’s trailblazing marriage of history and modernity. The Kountry line is built on the notion of upcycling—taking existing pieces and reworking them to imbue new life. Kountry employs unique dyeing and washing processes to emphasize the “lived-in” nature of each piece. Unfastened stitching and embroidered smiley face and Skelton motifs are ubiquitous features of the Kountry line. Other stand-out pieces include the John Mayer-endorsed “Moon” hoodie and sporadic Boro denim, highlighting the organic pre-distressed aesthetic of the Kountry sub-label. As of late, Kapital Kountry’s success is driven by a substantial amount of hype thanks to its iconic motifs and widespread appeal.


Written by Gunner Park



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